Trevor Field and the PlayPumps of Africa
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Case Details:
Case Code : LDEN057
Case Length : 21 Pages
Period : 1998-2008
Pub Date : 2009
Teaching Note : Available
Organization : Roundbout Outdoor; Playpumps International
Industry : Social Sector
Countries : Africa
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Scaling Up
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Many investors were attracted by the simple yet ingenious technology and the business model that supported the installation of PlayPumps, and since the late 1990s, RO was able to scale up significantly. PI worked collaboratively with government agencies, corporations, NGOs, and individuals to raise funds for the various projects...
Challenges
Experts felt that RO and PI faced various challenges in meeting its stated mission. The challenges started with finding groundwater sources. This was followed by rigorous testing to ensure that the quality of water was good and that the bore-well recharge was sustainable...
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Looking Ahead
By mid-2008, PI/RO had set up more than 1,000 PlayPumps in five countries and was in the process of expanding to five more in sub-Saharan Africa. It was committed to reaching its ambitious target of setting up 4,000 pumps by 2010 and serving 10 million people. According to the company, moving into new countries was proving the viability of its business model for sub-Saharan Africa...
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Exhibits
Exhibit I: The Water Problem
Exhibit II: PI's Statement of Financial Position: Fiscal Year Ending
February 28, 2007
Exhibit III: PI's Statement of Activities: Fiscal Year Ending February
28, 2007
Exhibit IV: A Photograph of Children Playing on the PlayPump
Exhibit V: PlayPump Water Systems: How they Help Achieve UN's Millennium
Development Goals
Exhibit VI: Countries Where PlayPumps Were Installed And Future
Expansion Plans
Exhibit VII: A List of RO and PI's Partners |
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